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Glo Pals

NEW HOLIDAY COLLECTION

THE MOST WONDERFUL TIME OF YEAR IS HERE

From exciting new arrivals to beloved holiday favorites, find something special for every stocking, gift list, and holiday celebration.

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  • New Products
  • Returning Faves
  • Holiday Exclusives
NEW TO THE LIGHT-UP LIBRARY

THE MAGIC OF SESAME STREET WITH A LITTLE MORE GLO

We're bringing even more magic to storytime with our Sesame Street® x Light-Up Library™ collection. Featuring beloved characters like Elmo and Abby Cadabby, these interactive glowing storybooks spark imaginative adventures, nature-filled discoveries + more.

Shop New Sesame
  • 3 New Titles
  • 1 New Magnifier
  • A Lot of Magic
9 FUN COLORS one tub

Drop one in and BATH TIME GLOWS

Glo Pals® light-up cubes transform everyday play into glowing adventures while encouraging imaginative play, sensory exploration, and cause-and-effect learning. Perfect for baths, water tables, sensory bins, and more!

Shop Water Toys
  • Ages 3+
  • Sealed batteries
  • Great for sensory play
FROM 18 MONTHS travels well

Sensory Play the easy way

Add water and the Sensory Play Jar comes to life. Tap the lid to change colors — made for car seats, waiting rooms and the last ten minutes before sleep.

Shop Anytime Toys Find the Perfect Gift
  • 18M+
  • Childproof lid
  • Customizable
BPA and phthalate free
NEW MAGNIFIER shipping now

books that bring STORY TIME TO LIFE

Explore our best-selling line of light-up storybooks! An interactive, hands-on introduction to the world of storytelling for little readers.

Shop the Library Find the Perfect Gift
  • Ages 18M+
  • Patented light-up tech
  • Screen-free
Award-Winning Product
FIVE PALS pick a favorite

Kids don't pick a product. THEY PICK A PAL

The Glo Pals were inspired by a child with autism whose mother used the technology behind Glo Pals to help him overcome his fear of water. Each Pal is designed with a unique personality to celebrate the things that make each of us one-of-a-kind.

Meet the Pals Find the Perfect Gift
  • Ages 3+
  • Cubes included
  • Sesame Street friends, too
4.9 2,100+ parent reviews

Make More Magic Moments™

Glo Pals® makes toys that bring a little magic to every day. As a leader in children's sensory play, we've sold more than 10 million toys to families in over 60 countries. Take a look at some of the product categories we've pioneered:

  • Light-Up Cubes

    Drop them in water and they light up. Lift them out and they turn off. No buttons or switches, ever.

    Shop Cubes

  • Light-Up Characters

    Pop in a Light-Up Cube, add water and watch them glow. Meet our Glo Pals and friends like Elmo.

    Shop Characters
  • [Gumdrop] Gumdrop shapes close up

    Sensory Play Jars

    Fill with water and it glows through 9 soothing colors. Tap to change colors. Spill-proof locking lid.

    Shop Jars

  • Light-Up Library

    Hover the Magic Magnifier™ over the pages to discover hidden lights that magically glow.

    Shop the Library

The Light-Up Library brings STORIES TO LIFE

Our newest product line, the Glo Pals Light-Up Library™, offers an immersive learning experience that welcomes early readers to explore the wonder of storytime through hands-on involvement. Hover the Magic Magnifier™ over the pages as kids search for hidden lights that magically come to life.
Shop the Library

See our toys IN ACTION

We're bringing back screen-free playtime. Choose a product below, then tap the circle on the video to play through each step.

Light-Up Cubes
Shop Water Toys
tap to drop them in
tap to swirl the cubes around!
tap to scoop them out
Light-Up Library
Shop the Library
turn on the Magic Magnifier
tap it to the page and search
turn off the Magic Magnifier after playtime!
Sensory Play Jar
Shop Anytime Toys
tap to add water
add fun fillers!
twist on the locking lid
shake, tap, and laugh!
Not sure where to start?

Find the perfect gift

How old is the little one you're shopping for?

Color or interest?

Which color would light them up?

Where does play happen most?

Where does play happen most?

Made for them

Why Glo Pals?

Since 2018, we've been a leader in children's sensory play with our patented liquid-activated, light-up toys. We're a US company based in Starkville, Mississippi, where we pick, pack, print and ship many of our products.
  • PATENTED

    We make magic moments

    Water play comes to life! No button, no app, nothing to switch on. Unexpected reactivity, protected by multiple patents and trademarks.

  • SCREEN-FREE

    Hands, not screens

    Our products react to play. They light up, change, and react to the way kids play with them.

  • PLAY FIRST

    Playtime with a purpose

    Cause and effect, color recognition, early literacy. They’re learning along the way, but it just feels like play.

  • SAFE BY DESIGN

    Built for little hands

    Sealed batteries, medical-grade silicone, phthalate free plastics, and more. The best play is safe play.

Award-winning GLO®

We don't like to brag, but we'll gloat a little. Glo Pals has been recognized by parents, teachers and industry leaders around the world.
Fast Company Best Workplaces for Innovators 2025
Good Play Guide recommended
Astra Star Play Award 2025 finalist
Kind + Jugend Innovation Award 2024, Cologne, Germany
MadeForMums Toy Awards 2024
Financial Times The Americas' Fastest Growing Companies 2024
Good Housekeeping Parenting Awards 2023 winner
Goldman Sachs 10,000 Small Businesses
Mom's Choice Awards, honoring excellence
Parents' Picks Awards 2022 winner
Inc. 5000 America's fastest-growing private companies

Kid loved. Parent approved.

Our goal is to make toys your whole family will love. See what other parents have to say:
  • ★★★★★
    My son is 5 and absolutely loves everything from Glo Pals! The Sensory Jar is a hit because it lights up, changes color, and it's educational.
    Verified buyer · Sensory Play Jar
  • ★★★★★
    Each story is short, colorful and age-appropriate, but the real magic is the light-up magnifier. My 4-year-old was absolutely fascinated when the pages came to life!
    Verified buyer · Light-Up Library
  • ★★★★★
    We adore the Glo Pals! They just make bath time so much more enjoyable. Highly recommend.
    Verified buyer · Light-Up Cubes

Meet the Glo Pals

Tap a Pal to say hello. Each one has their own cube, their own book and their own color.

Alex I love writing letters to my pals! Blair I map the bathtub sea. Lumi Dancing is my favorite activity! Pippa I love finding new books to read! Sammy I play every sport there is.
Meet the Pals

New ways to play

Our newest releases, just for you!

Shop more sensory play

Tap the spots on the image below to reveal each product.

Long live PLAYTIME®

There's magic hidden in the routine, waiting to be discovered. Bath time, bedtime, the drive home. Childhood may be fleeting, but the magic moments? Those last forever.

Our Story

Playtime with a PURPOSE

Ideas, printables, and small-moment magic from the blog.

More Fun Activities

long live playtime.bathing in the dark one more chapter five more minutes car seat co-pilots puddle-jumping …in good shoes the floor is lava sticky hands questions at bedtime midnight magic